How Share of Synthesis is measured
- 01
1,000+ high-intent prompts per market
We run buyer-intent prompts ('best X for Y', 'X alternatives', 'how much does X cost') across ChatGPT, Perplexity, Claude, and Gemini daily.
- 02
Brand citation detection
Each AI response is parsed for brand mentions, URL citations, and direct recommendations. We track which brands appear and in what position.
- 03
Share of Synthesis score
SoS = (your citations) / (total citations in your market) × 100. Trended daily so you can see if you're gaining or losing mindshare.
- 04
Drop alerts + fix triggers
When SoS drops more than 3% in a week, Cite flags it and queues the most likely fix — llms.txt update, schema field, or content addition.